User blog comment:Unfortunate Mermaid/Side Stories: Make A Wish/@comment-421358-20120504234556

>Whether it will catch on in the west is quite the question, although you could imagine that we could have a tougher time for original art as I'm not too sure what our links are like in hiring artists or doing the art ourselves.

Check devianart, HA, and FA. Plenty of artists do commissions for these kinda things, and some charge based on what you're asking for, so you wouldn't have to pay $30 for each CG. Some artists might even let you use their OCs for a scenario.

Just a thought.